About us
DanceLand and DanceLand Anthems are part of The Radio Broadcast Co, a collection of radio stations managed from and within numerous countries across the globe.
Our stations bring together a wide range of formats, presenters and audiences under one roof, while still preserving the individual character that makes each station distinct.
All of our services are accessible through the internet, ensuring listeners can tune in from anywhere in the world. In addition, certain stations can also be accessed through DAB Digital Radio in various regions of the United Kingdom, giving audiences a familiar and reliable way to listen at home, in the car, or on the move. Beyond the UK, a number of these services extend their reach to other parts of the world, reflecting our ambition to grow into new markets while staying true to our roots.
Beyond broadcasting, the group has built a reputation as a trendsetter in the industry. Our stations serve as a testing ground for the latest advances in advertising and AI technology, allowing us to experiment with new approaches to audience engagement, content personalisation and commercial partnerships before they become industry standard. This spirit of innovation is central to who we are, and it continues to shape the direction of every station under our umbrella.
The History
DanceLand was launched in 2024 as a dedicated home for dance music and designed for listeners who want that music playing all day, every day. DanceLand Anthems followed as its companion station, dedicated to the classic anthems that defined the 80's. 90's, 00's and 10's clubbing era.
Both stations sit within The Radio Broadcast Co, a group with deep roots in UK radio. Its predecessor, Like Media Group, operated multiple FM licences across the northern reaches of the UK, giving it a strong existing foundation in regional broadcasting and the operational expertise to support new stations as they launched.
That period of growth was defined by a clear strategic focus: the integration of cutting-edge advertising technologies into every part of the business. This wasn't simply about keeping pace with the industry, but about actively shaping its future — ensuring the stations remained commercially resilient, technologically current, and well-positioned for whatever changes lay ahead.
By 2025, this journey had reached its natural conclusion: all stations formerly under Like Media Group came together under a single new operator, The Radio Broadcast Co. The rebrand represented not just a change of name, but a renewed sense of purpose — bringing together years of regional broadcasting heritage with a forward-looking commitment to technology, innovation, and audience growth on a global scale.
Looking Ahead
Today, The Radio Broadcast Co continues to build on this legacy, expanding its portfolio of stations, exploring new international markets, and investing in the technologies that will define the next generation of radio broadcasting. For DanceLand, that means more shows, more specialist mixes, and the same commitment to quality broadcasting and innovation that shaped the group from the very beginning.